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Research papers

Luke Skywalker and Master Yoda

Qualitative online methods are metaphorically in their teens. There is potential and experimenting mixed with shortcomings and confusion. to leverage its potential, online research sometimes needs a wise adult, i.e. offline methods. With reference to...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Eva von Rennenkampff, Patricia Blau
Company: GIM- Gesellschaft fur innovative Marktforschung
November 8, 2012
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Citation

von Rennenkampff and Blau (2012a, November 08). Luke Skywalker and Master Yoda. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/luke-skywalker-and-master-yoda


Research papers

How to shape future health and beauty shopping

ProcterGamble is widely seen as cutting edge in how well we understand consumer and market dynamics and how we bring this knowledge to our retail partners. The project 'How to Shape Future Health and Beauty Shopping' embarks on a highly collaborative...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Andreas Onnen, Marion Tamme
Companies: Procter & Gamble, GIM- Gesellschaft fur innovative Marktforschung
September 15, 2010
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Citation

Onnen and Tamme (2010a, September 15). How to shape future health and beauty shopping. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-shape-future-health-and-beauty-shopping